Studios
Zynga
Social-network games at scale, and the instrumentation-led design practice that came with them.
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Section 06 · 3 pieces
Studios
Who formalised it.
Social-network games at scale, and the instrumentation-led design practice that came with them
Three studios formalised most of what the rest of the form now takes for granted. Named, located, and described through the design practice they published rather than anything about their business.
